Kayo market segment strategy
kiio FLEX is designed as a comprehensive solution for physical therapists to assess patients, assign individually customized exercise routines, monitor compliance and performance, and report results. It includes a proprietary library of over 500 fully animated exercises commonly used in PT practices. kiio FLEX will validate the kiio device in the medical market while revolutionizing the process for PTs and patients.
kiio FIT will target the fitness and team sports world where functional training using body weight and progressive variable resistance is considered superior to traditional weight lifting. The proof of progress will be supplied using superior technology and Evidence Based Performance. Our proprietary athlete explosive index (kiio X index) will set a new standard for athletic assessment and comparison.
kiio FORCE is the application of both kiio FLEX and kiio FIT for the military. Providing objective Evidence Based Performance will aid in soldier assessment, pre-hab, development, field readiness, and rehabilitation. Our military faces unique challenges for use of space, portability, objective measurement, recording, reporting, and analyzing. kiio FORCE can be used to track a soldiers progress from the start to finish throughout their military career.
kiio EXTRAS include tools and accessories that provide professional grade quality for the clinic, gym, and home. The elegant kiio Wall Gym and Cable Caddy are unparalleled in appearance, strength, and functionality. The complete line of handles and resistance cables are based on patented exchange technology giving a multitude of options and flexibility without an extravagant expense. Simply put, kiio EXTRAS are the highest quality and most versatile offering on the market today.